The Chevrolet Colorado Concept was revealed in advance of the 2011 Bangkok International Auto Show, where it is making its global public debut. The concept previews the next-generation Chevrolet Colorado midsize pickup truck, which will build on Chevrolet's strong truck DNA and award-winning heritage. The Chevrolet Colorado goes on sale in Thailand later this year. "Thailand is the world's-largest market for midsize pickups, so this was the perfect location in which to unveil our new Colorado," said Susan Docherty, vice president, GMIO Sales, Marketing and Aftersales. "Trucks have been part of Chevrolet's core for nearly all of its 100-year history. The Chevrolet Colorado reinforces that heritage with expressive design, refinement and uncompromising capability."