Intermarché's advertisement featuring the misunderstood wolf has been a huge hit since its release. In the commercial, an actress from Lyon appears, playing the little boy's mother. The advertisement, created without artificial intelligence (AI) and entirely hand-drawn by a French studio, has been unanimously praised for its emotional impact. It depicts a family at Christmas dinner. One of the children is bored, and his uncle gives him a wolf plush toy… but he soon realizes he hasn't quite made the right choice. He'll have to tell the child a nice story to reassure him. quick and simple scanning